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Yahoo x Maisie Wilen
Project type
Digital Fashion Experience
Date
February 2022
Location
NYFW: The Shows
Role
Director of Digital Marketing & Activation, Brand Partnership Lead
Yahoo served as the Official Innovation Partner for New York Fashion Week: The Shows in February 2022. The tech giant delivered an exhilarating and cutting-edge tech experience, pushing the limits of digital shopability and immersive experiences.
On February 12th, Yahoo presented a groundbreaking digital fashion event with Maisie Wilen, titled “Maisie Wilen Fall-Winter 2022 Collection Holographic Experience Powered by Yahoo.” This event provided viewers with a one-of-a-kind holographic experience, seamlessly blending the virtual and physical realms of fashion in an unprecedented manner. The immersive experience allowed consumers to explore new and unique portals into the artist’s collections and creative process. This collaboration between Yahoo and Maisie Wilen marked another milestone in the fusion of technology and fashion, building on Yahoo's previous achievements such as the 3D NFT experience with Rebecca Minkoff and the immersive showcase with designer Christian Cowan at NYFW Fall 2021.
