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Tres NYFW Designer Partnerships

Project type

Partnership

Date

September 2022

Location

New York City

Role

Director, Marketing & Activation Project Lead

TRESemmé, a proud sponsor of New York Fashion Week: The Shows, collaborated with esteemed designers Fe Noel, Christian Siriano, Mirror Palais, and Batsheva. The brand offered professional stylists and cutting-edge products to elevate each model's distinctive style, complementing the designers' collections. In addition, on Sept. 14, Batsheva Hay joined a panel discussion with Normani and TRESemmé global hairstylist Justine Marjan, exploring the empowering impact of embracing personal style. The expert styling for the models was curated by Unilever Stylist & Celebrity Hair Artist Lacy Redway.

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