Spa de La Mer

As Executive Producer for the Spa de La Mer multi-city tour from September 2023 to September 2024, I spearheaded an immersive event series designed exclusively for La Mer's top influencers and VIP clientele. We transformed luxury villas and hotel suites in Miami, New York, LA, Dallas, and Boston into exquisite La Mer-branded spas, delivering a unique experience that combined elegance with the brand’s signature touch. Each city’s activation spanned 3 to 5 days, allowing guests to indulge in customized treatments and fully engage with La Mer’s luxurious world. The project required meticulous coordination, creative vision, and an attention to detail that brought the brand’s essence to life in a series of unforgettable, elevated settings.