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Lacoste SS24 NYFW
Project Type
Brand Activation & Afterparty
Date
September 2023
Role
Senior Producer
Location
St. Mary’s Park, Bronx, NY | Nine Orchard
Pt. 1
September 9, 2023, 11 a.m., St Mary's Park. Surrounded by dozens of youngsters, Venus Williams inaugurated two tennis courts renovated by Lacoste and the Etendart association, and open to all. The aim? To develop an educational program in the Bronx through the sport of tennis.
Celebrities, professional and amateur players were on hand until 3 p.m. for a tennis exhibition orchestrated by the world-successful tenniswoman, Lacoste ambassador and role model.
Pt. 2
9pm. Everyone crowds onto the rooftop at Nine Orchard, a legendary hotel on the Lower East Side. In the midst of New York Fashion Week, the Big Apple was buzzing to the rhythm of the catwalks, and Lacoste, as part of this VIP evening, unveiled eight brand-new looks signed by the new artistic director, Pelagia Kolotouros. Venus Williams, Irina Shayk, Devonte Hynes and Jeon Somi embodying the women's silhouette for one night only.
