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Power Trip 2017
Project type
Pop Up Experiential Summit
Date
October 2017
Location
W San Francisco
Role
Manager, Integrated Marketing & Special Projects
Marie Claire's second annual Power Trip was a transformative 36-hour gathering of influential women leaders on #NationalBossDay, bridging the east and west coasts in a unique networking extravaganza. The exclusive event commenced with 100 New York-based female executives, founders, and influencers taking over a JetBlue aircraft to meet their west coast counterparts. The experience included a range of activities, from Dell gifting laptops at 10,000 feet to on-board photo booths and mini-spas. The itinerary featured insightful sessions with notable speakers like Taraji P. Henson, tech leaders Aileen Lee, Bozoma Saint John, and Anne Wojcicki, and concluded with an empowering conversation led by global sensation Priyanka Chopra. The event's diverse program spanned discussions on the future of work, tackling the wage gap, the power of social media, and culminated in a Power Player dinner at San Francisco's Magic Factory, concluding with dessert at the Museum of Ice Cream. Participants left inspired, eagerly anticipating the next edition of Power Trip.
