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Pat McGrath x Bergdorf Goodman
Project type
NYFW Party
Date
February 2019
Location
Bergdorf Goodman
Role
Events Manager
Step into the glamorous world of Pat McGrath Labs as the beauty mogul unveiled her groundbreaking launch at Bergdorf Goodman. Transforming over 400 square feet of prime real estate on Bergdorf's main floor, Pat McGrath Labs became the first beauty brand to claim a coveted spot on this prestigious level. The ambiance was nothing short of magical, with strobe lights and smoke setting the stage for a night of opulence. True to Pat's signature style, the space shimmered in gold and glitter, providing the perfect backdrop for makeup artists to work their magic on guests. The star-studded event drew luminaries such as Lenny Kravitz, Gwendoline Christie, Jasmine Sanders, Amanda Lepore, and more, who came together to support Pat McGrath and revel in the glamour of the evening, making it a standout highlight during New York Fashion Week.























