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Olay Super Serum Launch
Project type
Launch Event
Date
July 2023
Location
Studio525, NYC
Role
Senior Experiential Producer
On July 27, OLAY invited beauty enthusiasts to the swanky Chelsea neighborhood to get the full Super Serum experience.
The beauty fete featured lite bites, cocktails, and renowned scientists on-site to explain the highlights of the serum and how it compares to other brands. And when attendees weren’t learning about the product, they were analyzing the actual age of their skin with Visia imaging technology. Visia was used in a clinical study that accessed the skin of over 200 diverse women for two months. Through the imaging technology, scientists were able to see the skin improvements of the women who used the serum.
