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Next Big Thing Concept Shop
Project type
Pop Up Concept Shop
Date
September 23 - October 12, 2017
Location
Soho, New York
Role
Manager, Integrated Marketing & Special Projects
Marie Claire magazine collaborated with Mastercard to unveil The Next Big Thing Concept Shop, an immersive retail pop-up experience that showcased cutting-edge innovations in fashion, beauty, technology, entertainment, and wellness. Running from September 23 to October 12 in New York City, the pop-up featured three zones named after popular magazine sections: @Work, @Play, and @Peak. Neiman Marcus stylists offered fashion advice, Oak Labs' smart mirrors suggested accessories, and Clarins presented its Sensor Mirror Pro for virtual skincare consultation. The dedicated mobile app enabled cashless transactions, appointments with Neiman Marcus stylists, and event sign-ups. The pop-up coincided with Marie Claire's October issue, which featured a guide to enhancing work, exercise, nutrition, and lifestyle. The Next Big Thing Concept Shop, located at 120 Wooster Street in SoHo, was open seven days a week from 11:30 am to 8:30 pm.
