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Bose NYFW Kickoff Party
Project type
Kickoff Party
Date
September 2022
Location
Glasshouse, NYC
Role
Event Producer & Social Lead
Bose launched its highly anticipated Bose QuietComfort Earbuds II at a sought-after soiree on Sept. 7. And while the evening launch party commemorated the new product’s introduction to consumers, it also celebrated "sound is power" (a fitting initiative for the well-known headphone and speaker company). Bose partnered with IMG Fashion Events to bring the “sound is power” message to life, and it did so with a press event and blowout launch party at The Glasshouse, which boasts panoramic views of NYC’s skyline from its location on the West Side.
When guests got off the elevator at the venue's sixth floor, they were greeted by an immersive sound tunnel leading to the product reveal, and ultimately into the main event.
To solidify the “sound is power” messaging even further, fashion designer and DJ Heron Preston and DJ William Lifestyle, spun tracks throughout the night, which concluded with a 50-minute performance by The Strokes.
